Meet Ross, the 3D chicken
created for L214 Association
performed in Mocap by Raphaël Mezrahi

Here is Ross, the intensively farmed chicken that Effigy modeled in 3D and animated, based on a concept by Redot, with the Alter Bureau agency on behalf of the L214 association:
This L214 campaign denounces the “living” conditions of poultry in intensive farms, with two types of actions:
– event: 3 giant inflatable chickens, 11m wide, were deployed at Place de la Bourse in Paris (under the AFP windows)
– Social networks: you will find various interviews with Ross on social networks, Konbini among others.

After having modeled from scratch, rigged, skinned "Ross" = the chicken character, we retargeted & animated him from a body + face Motion Capture session with the actor Raphaël Mezrahi.
Redot did the rendering and editing of the clips.