Meet Ross, the 3D chicken created for L214
performed in Mocap by Raphaël Mezrahi
Here is Ross, the intensively farmed chicken that Effigy modeled in 3D and animated, based on a concept by Redot, with the Alter Bureau agency on behalf of the L214 association:
This L214 campaign denounces the “living” conditions of poultry in intensive farms, with two types of actions:
– event: 3 giant inflatable chickens, 11m wide, were deployed at Place de la Bourse in Paris (under the AFP windows)
– Social networks: you will find various interviews with Ross on social networks, Konbini among others.
After having modeled from scratch, rigged, skinned "Ross" = the chicken character, we retargeted & animated him from a body + face Motion Capture session with the actor Raphaël Mezrahi.
Redot did the rendering and editing of the clips.