Special CLO avatar production
Petit Bateau case

Fashion companies use CLO, the leading clothing modeling software, as well as avatars with precise measurements used by the brand. Effigy regularly creates avatars adapted to this process, most often by scanning physical mannequins to create a virtual mannequin "mirror" (YSL, Balenciaga, Hermès, Petit Bateau, etc.).
The process of creating these avatars involves a precise body scan at 1:1 scale, verifications and retouching to obtain exact measurements, often customizations (correction of scoliosis, modification of facial sculpt to avoid image rights, etc.), and rigging / skinning of the model to be able to modify its positions and animate it.
The advantages of the virtual mannequin are numerous, think for example of this avatar of a 3-month-old baby created in 2022; much more “practical” for working than a real-life baby!

This video presents one of the avatars created for the Petit Bateau brand, which expressly asked us to give this avatar of a 6-year-old girl a charming face (for product presentations)