The Effigy Rig, the face of the Balenciaga campaign

For its Spring Summer 2021 global campaign, Balenciaga imagined staging its new bag and shoe products in a photogrammetric rig setting, under a cloud of flashes.
For the needs of the shooting directed by the photographer  Patricia Schwoerer, Effigy therefore moved half of its devices to the Mac Mahon studio.

New Balenciaga Spring 2021 collection
https://www.balenciaga.com/fr/all/printemps-21-toutyokoshop.com/collections/collection-m…