Nike / PSG Jordan Campaign

For the launch of the 2021 Nike PSG Jordan collection, Effigy created ten 3D avatars of six players from the PSG football teams (3 women + 3 men); with the constraint of scanning them in less than 10 minutes each on the Camp des Loges training site.
So we set up our photogrammetric scanning device with 60 cameras in a tent at the edge of the field; the 3D models were then worked on by our team, Braw Haus created the 3D clothing on the avatars, and Filature the decor.
The shoes Kylian Mbappé is wearing were also scanned in the studio.
The campaign is overseen by the Yard agency. The animations and visuals are ultimately shared on social media and adorn the facade of the PSG store on the Champs-Élysées.