{"id":4575,"date":"2025-07-07T18:48:21","date_gmt":"2025-07-07T17:48:21","guid":{"rendered":"https:\/\/effigy-3d.com\/?p=4575"},"modified":"2025-09-09T15:26:28","modified_gmt":"2025-09-09T14:26:28","slug":"scans-3d-gaussian-splatting-pucci-naomi-campbell","status":"publish","type":"post","link":"https:\/\/effigy-3d.com\/en\/scans-3d-gaussian-splatting-pucci-naomi-campbell\/","title":{"rendered":"3D Scans &amp; Gaussian Splatting<br>in Portofino \u2013 Italy<br>Pucci fashion show"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-4styy0-b7cc022ac84a036f7cd9a691785ac50a main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4575'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1w2jc8-a971f48562bb1d50e2fdd4bf2c805791\">\n.flex_column.av-1w2jc8-a971f48562bb1d50e2fdd4bf2c805791{\nborder-width:20px;\nborder-style:solid;\nborder-radius:0px 0px 0px 0px;\npadding:30px 30px 30px 30px;\n}\n<\/style>\n<div  class='flex_column av-1w2jc8-a971f48562bb1d50e2fdd4bf2c805791 av_two_fifth  avia-builder-el-1  el_before_av_two_fifth  avia-builder-el-first  first flex_column_div'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ksogvh35-3c7b8b5f77bb098081d02d3d9d244fe0\">\n#top .av-special-heading.av-ksogvh35-3c7b8b5f77bb098081d02d3d9d244fe0{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ksogvh35-3c7b8b5f77bb098081d02d3d9d244fe0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ksogvh35-3c7b8b5f77bb098081d02d3d9d244fe0 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ksogvh35-3c7b8b5f77bb098081d02d3d9d244fe0 av-special-heading-h1 blockquote modern-quote  avia-builder-el-2  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Gaussian Splatting 3D Scans<br \/>\nin Portofino \u2013 Italy<br \/>\nPucci fashion show<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k2eyabj7-e1b7e794cd0ade915fb0724b5a0338be'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Gaussian Splatting is a very recent 3D scanning technology. It allows you to reconstruct and visualize a scene in 3D, with a visual rendering far superior to \u201ctraditional\u201d photogrammetry algorithms, with minimal retouching.<\/p>\n<p>The year 2025 was the first year Effigy used Gaussian Splatting on several 3D scanning projects for fashion brand campaigns. For example, we moved and installed the scanning studio (60 SLR cameras) on the Pucci fashion show site in Portofino, Italy.<br \/>\nSeveral models, including Naomi Campbell, were scanned just before their runway appearances to create clips where the camera revolves around the model; a style of production that combines the glamour of fashion photography with the dynamism of 3D animation. Our agency partner &quot;The NewFace&quot; used 3DGS (Gaussian Splatting) scans to create several stunning clips, broadcast on the Pucci brand&#039;s Instagram account.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-slideshow av-lyrdg5ap-321daead0ca3ed141b2d824be4667fa9 avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-4  el_after_av_textblock  avia-builder-el-last  av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:2,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;transitionSpeed&quot;:500,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" 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https:\/\/effigy-3d.com\/sitev2\/wp-content\/uploads\/2025\/07\/pucci-4-768x768.jpg 768w, https:\/\/effigy-3d.com\/sitev2\/wp-content\/uploads\/2025\/07\/pucci-4-36x36.jpg 36w, https:\/\/effigy-3d.com\/sitev2\/wp-content\/uploads\/2025\/07\/pucci-4-180x180.jpg 180w, https:\/\/effigy-3d.com\/sitev2\/wp-content\/uploads\/2025\/07\/pucci-4-705x705.jpg 705w, https:\/\/effigy-3d.com\/sitev2\/wp-content\/uploads\/2025\/07\/pucci-4-100x100.jpg 100w, https:\/\/effigy-3d.com\/sitev2\/wp-content\/uploads\/2025\/07\/pucci-4-60x60.jpg 60w, https:\/\/effigy-3d.com\/sitev2\/wp-content\/uploads\/2025\/07\/pucci-4-40x40.jpg 40w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lyrdg5ap-321daead0ca3ed141b2d824be4667fa9__1  slide-2 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap'   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-4577 avia-img-lazy-loading-not-4577\"  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